Terms of service
Terms of Service
Last updated: 27 April 2026
OVERVIEW
Welcome to Primova.
These Terms of Service apply to your use of www.primova.co.uk and any purchase made through our website.
The terms “we”, “us” and “our” refer to THR1V+ Ltd, trading as Primova. Primova operates this store and website, including all related information, content, features, tools, products and services, to provide you with access to our products and online shopping services.
Our store is powered by Shopify, which enables us to provide our ecommerce services to you.
Please read these Terms of Service carefully. By visiting, interacting with or using our website, placing an order, creating an account or otherwise using our services, you agree to be bound by these Terms of Service, our Privacy Policy, our Refund Policy and any other policies referenced on our website.
If you do not agree to these Terms of Service, you should not use or access our website or services.
SECTION 1 - WHO WE ARE
This website is operated by:
THR1V+ Ltd
Trading as Primova
Company number: 16381692
VAT number: GB490615680
Registered office: The Old Rectory, The Street, Norwich, Norfolk, NR15 1BN, United Kingdom
Customer correspondence address:
Primova
Suite 53C
Unimix House
Abbey Road
London
NW10 7TR
United Kingdom
Email: contact@primova.co.uk
Phone: 07827 961169
SECTION 2 - ACCESS AND ACCOUNT
By using our website, you confirm that you are at least 18 years old or that you are using the website with the involvement and consent of a parent or guardian.
To use certain parts of our website, including placing an order or creating an account, you may be asked to provide information such as your name, email address, billing address, shipping address, payment information and contact details.
You confirm that all information you provide to us is accurate, complete and up to date.
You are responsible for maintaining the confidentiality of your account login details and for all activity that takes place under your account.
You must not transfer, sell, assign or allow another person to use your account without our permission.
SECTION 3 - OUR PRODUCTS
Primova sells food supplements, nutrition products, accessories and related products.
We make reasonable efforts to ensure that all product descriptions, images, ingredients, nutritional information, prices and availability are accurate. However, minor differences may occur.
Product colours, packaging, appearance and presentation may vary slightly from images shown on your screen due to photography, lighting, device settings, screen type or packaging updates.
All product descriptions, ingredients, nutritional information and usage guidance are subject to change where necessary, including for regulatory, manufacturing, formulation, supply chain or operational reasons.
We reserve the right to discontinue any product at any time and to limit the quantity of products available to any customer, order, geographic area or sales channel.
SECTION 4 - FOOD SUPPLEMENT DISCLAIMER
Primova products are food supplements. They are not medicines and are not intended to diagnose, treat, cure or prevent any disease.
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
You should always read the product label before use and follow the directions provided.
Do not exceed the recommended daily serving stated on the product label.
Keep products out of reach of children.
If you are pregnant, breastfeeding, under medical supervision, taking medication, have a medical condition, have allergies, or are unsure whether a product is suitable for you, you should consult a qualified healthcare professional before use.
You are responsible for checking product ingredients, allergen information and suitability before purchasing or consuming any product.
SECTION 5 - ORDERS
When you place an order through our website, you are making an offer to purchase the products in your basket.
Your order is not accepted until we confirm acceptance, process your payment and/or dispatch your order.
We reserve the right to accept, refuse, cancel or limit any order at our discretion. This may include cases involving stock issues, pricing errors, payment problems, suspected fraud, misuse of discount codes, incorrect customer information, delivery restrictions or breach of these Terms.
If we cancel or amend an order, we will attempt to contact you using the email address, billing address, shipping address or phone number provided at the time of order.
Please review your order carefully before submitting it. Once an order has been processed, packed or dispatched, we may be unable to cancel or amend it.
Purchases are subject to our Refund Policy.
Unless expressly agreed by us in writing, products purchased through our website are for personal use only and not for commercial resale, distribution or export.
SECTION 6 - PRICES, VAT AND PAYMENT
All prices are shown in pounds sterling (£ GBP).
Prices include VAT where applicable unless stated otherwise.
Delivery charges, if applicable, will be shown at checkout before you complete your order.
Prices, offers, discounts and promotions may change at any time without notice. Changes will not affect orders that have already been accepted.
We reserve the right to correct pricing errors, product errors or promotional errors at any time, including after an order has been submitted. If this affects your order, we will contact you and give you the option to proceed at the correct price or cancel the order.
Payment must be received in full before goods are dispatched.
You confirm that any payment method used by you is yours or that you are authorised to use it.
SECTION 7 - DISCOUNT CODES AND PROMOTIONS
Discount codes, offers and promotions are subject to availability and may be withdrawn, amended or restricted at any time.
Discount codes cannot be exchanged for cash.
Only one discount code may be used per order unless stated otherwise.
Discounts may not apply to delivery charges, bundles, subscriptions, sale items or excluded products unless specifically stated.
We reserve the right to cancel orders where a discount, promotion, referral offer or reward has been misused, abused or applied in error.
SECTION 8 - SHIPPING AND DELIVERY
Delivery options, prices and estimated delivery times will be shown at checkout where applicable.
All delivery times are estimates only and are not guaranteed unless expressly stated.
We are not responsible for delays caused by couriers, incorrect delivery information, failed delivery attempts, customs processes, severe weather, strikes, supply chain disruption, public holidays or events outside our reasonable control.
You are responsible for providing a complete and accurate delivery address.
If a parcel is returned to us because of an incorrect address, failed delivery, refusal or non-collection, we may charge an additional delivery fee to resend the order.
Risk in the goods passes to you when the goods are delivered to the delivery address provided at checkout.
SECTION 9 - RETURNS, REFUNDS AND CANCELLATIONS
Returns, refunds and cancellations are handled in accordance with our Refund Policy.
If you are a UK consumer buying online, you may have the right to cancel your order within 14 days of receiving your goods.
Because Primova products include food supplements and ingestible products, we cannot accept change-of-mind returns for products that have been opened, used, mixed, consumed, partly consumed or had their tamper seal, hygiene seal or safety seal broken.
This does not affect your statutory rights if an item is faulty, damaged, incorrect or not as described.
To start a return, contact us at contact@primova.co.uk before sending anything back.
SECTION 10 - SUBSCRIPTIONS
If we offer subscription products, subscription terms will be shown at the point of purchase.
By purchasing a subscription, you authorise us or our payment provider to take recurring payments according to the subscription frequency, price and terms shown at checkout.
You are responsible for managing, pausing, updating or cancelling your subscription in accordance with the subscription terms provided.
Subscription prices, discounts and benefits may change, but we will provide notice where required by law.
SECTION 11 - INTELLECTUAL PROPERTY
All content on our website, including but not limited to trademarks, trade names, logos, product names, slogans, product descriptions, text, graphics, images, video, audio, designs, layouts, packaging, icons, product reviews and brand assets, belongs to Primova, THR1V+ Ltd, our affiliates or licensors.
You may use our website for personal, non-commercial use only.
You must not copy, reproduce, modify, distribute, sell, exploit, scrape, republish, download, store, transmit or use any website content, product content, brand asset or intellectual property without our prior written permission.
Nothing in these Terms grants you any licence or ownership rights in Primova, THR1V+ Ltd, Shopify or any third-party intellectual property.
Primova names, logos, product names, designs and slogans are trademarks or brand assets of THR1V+ Ltd or its licensors. You must not use them without prior written permission.
SECTION 12 - OPTIONAL TOOLS AND THIRD-PARTY SERVICES
We may provide access to tools, apps, integrations or services provided by third parties.
These third-party tools are provided “as is” and “as available”. We do not control them and are not responsible for their performance, availability, accuracy, security or content.
Your use of third-party tools is at your own risk and may be subject to the terms and privacy policies of the relevant third-party provider.
We may add, remove or change website features, tools, apps, services or resources at any time.
SECTION 13 - THIRD-PARTY LINKS
Our website may contain links to third-party websites, apps, platforms or services.
We are not responsible for the content, accuracy, availability, privacy practices, security or policies of third-party websites.
If you access a third-party website or service, you do so at your own risk.
Any complaints, claims, concerns or questions about third-party products or services should be directed to the relevant third party.
SECTION 14 - RELATIONSHIP WITH SHOPIFY
Primova is powered by Shopify, which enables us to provide our ecommerce services to you.
However, any sale or purchase you make through our store is made directly with THR1V+ Ltd, trading as Primova.
By using our website, you acknowledge that Shopify is not responsible for any aspect of any sale between you and Primova, including any injury, damage, loss, claim, refund, dispute or issue arising from products purchased from us.
You release Shopify and its affiliates from claims, damages and liabilities arising from or related to purchases and transactions with Primova.
SECTION 15 - PRIVACY POLICY
All personal information collected through our website is handled in accordance with our Privacy Policy.
Our Privacy Policy explains how we collect, use, store and share personal information.
Because our store is powered by Shopify, Shopify may also collect and process personal information in order to provide and improve its services.
By using our website, you acknowledge that you have read our Privacy Policy.
SECTION 16 - REVIEWS, FEEDBACK AND USER CONTENT
If you submit, upload, post, email or otherwise provide reviews, testimonials, comments, images, feedback, suggestions, ideas or other content relating to Primova or our products, you grant us a worldwide, royalty-free, transferable licence to use, reproduce, publish, display, edit, adapt and distribute that content for business, marketing, promotional and operational purposes.
You confirm that:
- You own or have the necessary rights to provide the content;
- The content is accurate and not misleading;
- You have disclosed any compensation, incentive or free product received in connection with the content;
- The content does not infringe any third-party rights;
- The content is not unlawful, defamatory, abusive, offensive, obscene or harmful.
We may monitor, edit, refuse or remove user content at our discretion.
We are not obliged to keep user content confidential, pay compensation for it or respond to it.
SECTION 17 - ERRORS, INACCURACIES AND OMISSIONS
Occasionally, information on our website may contain errors, inaccuracies or omissions relating to product descriptions, ingredients, nutritional information, pricing, promotions, delivery charges, delivery times, availability or other content.
We reserve the right to correct errors, inaccuracies or omissions at any time without prior notice.
We may update information, cancel orders or refuse orders if any information is inaccurate, including after an order has been submitted.
SECTION 18 - PROHIBITED USES
You may only use our website and services for lawful purposes.
You must not use our website or services:
- For any unlawful, fraudulent or malicious purpose;
- To breach any applicable law, regulation or rule;
- To infringe our intellectual property rights or those of others;
- To submit false, misleading or inaccurate information;
- To harass, abuse, defame, threaten, intimidate or harm any person;
- To upload or transmit viruses, malware or harmful code;
- To interfere with the operation, security or functionality of our website;
- To scrape, copy, extract, harvest or collect website data without permission;
- To spam, phish, pharm, pretext or send unsolicited communications;
- To impersonate another person or entity;
- To attempt unauthorised access to any part of our website, systems or accounts;
- To misuse discount codes, promotions, referral schemes or customer accounts;
- To use bots, scrapers, automated tools or agentic AI systems to access or interact with our website in a way that harms or burdens our services.
We reserve the right to suspend, disable or terminate access to our website or customer accounts if we believe these Terms have been breached.
SECTION 19 - AGENTS, BOTS AND AUTOMATED ACCESS
No automated system, bot, scraper, crawler, agentic AI tool, software agent or similar technology may access, scrape, copy, extract, interact with or use our website without our prior written permission.
Where automated access is permitted, the system must identify itself clearly and comply with our instructions, robots.txt file, access restrictions and any technical measures we use to protect our website.
We may block, restrict or limit automated access at any time.
SECTION 20 - TERMINATION
We may suspend or terminate your access to our website, services or account at any time if we believe you have breached these Terms or used our website in a way that may cause harm, loss, liability or disruption.
Termination does not affect any rights or obligations that arose before termination.
Sections relating to intellectual property, feedback, liability, indemnity, privacy, governing law and any other provisions that should naturally survive termination will continue to apply.
SECTION 21 - DISCLAIMER OF WARRANTIES
Our website and services are provided on an “as is” and “as available” basis.
We make reasonable efforts to ensure that the information on our website is accurate and up to date, but we do not guarantee that our website will always be complete, accurate, current, uninterrupted, secure or error-free.
Nothing in these Terms affects your statutory rights as a consumer.
Products purchased from us must be used in accordance with the product label, directions for use and any applicable warnings.
SECTION 22 - LIMITATION OF LIABILITY
Nothing in these Terms limits or excludes liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or breach of your statutory rights.
To the fullest extent permitted by law, THR1V+ Ltd, trading as Primova, its directors, employees, contractors, service providers and licensors shall not be liable for any indirect, incidental, special, consequential or punitive losses, including loss of profit, loss of revenue, loss of business, loss of goodwill, loss of data, or wasted expenditure arising from your use of our website or products.
Our total liability to you for any claim relating to a product purchased from us shall not exceed the amount paid by you for that product, except where the law does not allow such limitation.
SECTION 23 - INDEMNIFICATION
You agree to indemnify and hold harmless THR1V+ Ltd, trading as Primova, Shopify, and our affiliates, directors, employees, contractors, licensors and service providers from any losses, liabilities, claims, damages, costs or expenses arising from:
- Your breach of these Terms;
- Your misuse of our website or services;
- Your violation of any law or regulation;
- Your infringement of any third-party rights;
- Any content or feedback you submit.
This section applies to the fullest extent permitted by law.
SECTION 24 - EVENTS OUTSIDE OUR CONTROL
We are not responsible for failure or delay caused by events outside our reasonable control.
This may include courier disruption, strikes, severe weather, natural disasters, war, terrorism, cyber incidents, supply chain delays, manufacturing delays, utility failures, regulatory changes, epidemics, pandemics or other circumstances beyond our control.
SECTION 25 - SEVERABILITY
If any provision of these Terms is found to be unlawful, void or unenforceable, that provision will be treated as removed or limited to the minimum extent necessary.
The remaining provisions will continue in full force and effect.
SECTION 26 - WAIVER AND ENTIRE AGREEMENT
If we do not enforce any right or provision of these Terms, this does not mean we have waived that right or provision.
These Terms, together with our Privacy Policy, Refund Policy, Shipping Policy and any other policies posted on our website, form the entire agreement between you and us regarding your use of our website and services.
SECTION 27 - ASSIGNMENT
You may not transfer, assign or delegate your rights or obligations under these Terms without our prior written consent.
We may transfer, assign or delegate our rights and obligations under these Terms where necessary as part of our business operations, including in connection with a merger, sale, restructuring or transfer of business assets.
SECTION 28 - GOVERNING LAW
These Terms of Service and any separate agreements through which we provide products or services to you are governed by the laws of England and Wales.
The courts of England and Wales will have jurisdiction, except where consumer protection law gives you the right to bring proceedings in another part of the United Kingdom.
SECTION 29 - HEADINGS
The headings used in these Terms are for convenience only and do not affect the interpretation of these Terms.
SECTION 30 - CHANGES TO THESE TERMS
We may update, change or replace any part of these Terms at any time by posting the updated version on our website.
The latest version will always be available on this page.
Where required by law, we will provide notice of material changes.
Your continued use of our website or services after changes are posted means you accept the updated Terms.
SECTION 31 - CONTACT INFORMATION
Questions about these Terms of Service should be sent to:
Email:
contact@primova.co.uk
Phone:
07827 961169
Customer correspondence address:
Primova
Suite 53C
Unimix House
Abbey Road
London
NW10 7TR
United Kingdom
Business details:
THR1V+ Ltd
Trading as Primova
Company number: 16381692
VAT number: GB490615680
Registered office: The Old Rectory, The Street, Norwich, Norfolk, NR15 1BN, United Kingdom